The TOVO Vision

developing intelligent footballers, capable coaches, and global-minded leaders

TOVO Academy Barcelona develops talent. Through football, academics and cultural immersion, we will inspire future leaders to meet the challenges of their world with optimism, creativity and excellence.


THE TOVO Difference

Total Football from the Source

TOVO is based on Total Football, played and taught by Johan Cruyff throughout his brilliant career. A style where eleven players contribute systematically to both offense and defense, players utilizing divergent and convergent thinking to create and execute solutions. This can only take place when the brain recognizes patterns and possibilities at game-pace. TOVO Training methodology promotes a logical progression of exercises that directly construct the conditions under which players will need to perform. This learner-based program uses pattern recognition and geometric forms to simplify the complexity of the game and teach players the secrets to a greater sense of vision, precision, and pace.

Each exercise within our training portfolio is designed to help players find solutions to the challenges presented by their opponents. Our players love the dynamic, engaging and competitive nature of our training sessions. As coaches, we know that while they are having fun they are unconsciously training their brains and bodies to work in harmony. 


Why TOVO Academy?

Experience elite football in a footballer’s paradise

TOVO Academy Barcelona is an opportunity. It is an opportunity to train, learn and excel in a way that very few student-athletes ever experience in their lifetime. Our multidisciplinary program is designed to develop creative and competent leaders while encouraging them to enjoy every moment of that process in an extremely dynamic and engaging environment.

The best way to develop talent is to immerse student-athletes in a culture that lives and breathes football so passionately. To embrace a new culture, a new language, a new way of training is to embrace learning in its entirety as a way of life.

Students can stay at home and read about Spain, or they can step out the door and live the Spanish experience. Footballers can wonder what it is like to train in Barcelona, or they can step on to the field and experience it.

TOVO Academy Barcelona is a footballer’s paradise.


From Cruyff to California

A message from our founder

Sometimes you need the perfect storm to bring all elements of innovation together. That has been the case with TOVO Academy Barcelona. 

TOVO is a concept conceived while working 14 years with Johan Cruyff and a calling I could no longer ignore.  TOVO Academy is founded upon my years as a professional footballer, coach, professor and father of six children. But more than this, TOVO Academy is about fulfilling a driving ambition to offer an experience that will transform lives for the better. 

I have long believed that maximizing potential requires rethinking talent development. Therefore, I set out to find the ideal place for footballers and coaches to transform themselves on and off the training pitch.  Our programs combine all the components required to ignite positive holistic development.  

TOVO Academy Barcelona is a footballer’s dream. Training with full commitment requires a passion for the game. Immersing oneself in another culture requires a willingness to embrace the unknown. Developing one’s mind requires a commitment to lifelong learning. We built this academy for those who are inspired to improve and excel in all aspects of life.

Todd Beane — Founder of TOVO Academy Barcelona


TOVO Leadership and Coaches

Learn and train with our experienced professionals

Our leaders and coaches share two things in common: rich international experience and unbending commitment to education and developing young people to their fullest potential.

Todd Beane  Founder & CEO
Todd graduated from Dartmouth College in 1986 with a B.A. in English Literature. Upon graduation, he was awarded a Rotary Scholarship to attend the University of Sussex in England. Todd concluded his formal studies at Stanford University where he earned a M.A. in Education and a Secondary Teaching Credential. As an athlete, Todd played NCAA Division I soccer at Dartmouth College before playing professional soccer in the USISL. As a coach, he was awarded a US Soccer Federation “A” License, coaching both collegiately and professionally. He has served on the faculty of Johns Hopkins University as Director of the Native Vision Program and later as Director of the Cloud Forest School in Costa Rica.

Chantal Cruijff — Co-Founder & International Business Director
Chantal Cruijff was raised traveling the world as the daughter of a football legend. She graduated from the prestigious International School of Amsterdam and soon after relocated to Barcelona where she has resided for over 20 years. Through her education and extensive life experiences, Chantal speaks Dutch, French, Catalan, Spanish and English fluently. She served as business manager for Cruyff Management for 20 years and was responsible for handling image rights, contract negotiations, and international business relations. She was instrumental in the founding and development of two global initiatives that form part of the Cruyff family legacy: the Cruyff Institute for Sport Studies which educates sports people and the Cruyff Foundation which promotes sport for handicapped children.

Michiel ten Haken — Biomechanics, Strength and Conditioning Coach
Michiel is a Human Movement and Sport Scientist from the Netherlands specializing in biomechanics, strength and conditioning. He received his BS and MS at University Amsterdam. He has deep knowledge and experience working worldwide with elite youth footballers as well as the optimal tools to improve and develop players’ performance to their maximal potential. He has worked with Ajax Amsterdam, Chivas Guadalajara, Mamelodi Sundowns, FC Almere City, and FC ADO Den Haag.

Mark Onderwater — Performance Coach
Mark is a Human Movement scientist who co-owns a company specialized in movement. He has profound expertise in screening, testing and training professional youth soccer players. He has experience working with elite academies such as Ajax Amsterdam, Ado Den Haag and Feyenoord in the Dutch Eredivisie (premier league of Holland). Mark is fully dedicated to improving TOVO players' overall physical performance, providing critical secrets to what it takes to succeed at the highest level of football.

All TOVO team coaches have vast experience working for professional academies in Spain, the Netherlands and worldwide:

FC Barcelona
Ajax Amsterdam
Ado Den Haag
Chivas Guadalajara
Mamelodis Sundowns
Los Angeles FC
Cruyff Institute
Norwegian Cup Seminar
Austrian Football Federation
US Soccer Federation
KNVB Dutch Federation



“Todd is a natural teacher. He has clear ideas and presents them in a way that people enjoy and understand.” - Johan Cruyff (1947-2016)

"We can tell you that there has been a noticeable difference in our son’s play since he returned. How shall we describe it? More mature. Much more mature. Clearly more intelligent play, improved movement and decision making."Jim, TOVO Parent, Canada

"We were nervous about our son missing two weeks of school. However, he was able to complete all of his assignments from Spain, even working on a group project via the internet. He returned committed to develop the skills to be a global citizen: doubling down on his Spanish and more aware of how similar we all are despite differences in culture." - Rebecca, TOVO Parent, USA

"My son has trained with coaches from ODP, USSDA, US Soccer, and an English Premier League academy. He rated the TOVO coaches as head and shoulders above any coaching he has previously received."April, TOVO Parent, USA

"I had the pleasure of traveling to Spain with my 13 year old son Aidan for TOVO's training program. The program is incredible and like no other. Meeting the TOVO Academy staff and observing a couple trainings was wonderful, they are passionate about teaching and helping young soccer players grow on and off the field. Within days, Todd and his staff understood Aidan not only physically as a soccer player, but emotionally and mentally too. They truly "got him". Aidan summed it up in one word, AMAZING! This experience was profound and will shape him and his soccer for the rest of his life. Thank you TOVO!"Randi, TOVO Parent, USA

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